Article URL: http://blog.bradleygauthier.com/10-rules-for-restaurant-success/
Monday, April 20, 2015
Week 11: Ten Rules for Restaurant Success
One of the problems that Mzansi's is experiencing is that their business has been somewhat at a standstill. They are making enough to pay the bills, but their business isn't really growing or expanding. This article explains that there are many factors that contribute to owning and running a successful restaurant. To create a remarkable restaurant that people will talk about and recommend to others, a restaurant should offer a simple, but delicious menu that consists of a dozen or less main courses. It should also have enough seats to serve as many people as possible, a nice sign to attract customers, a no frills atmosphere, a memorable waitstaff, a good location, memorabilia to aid in profits and marketing, a social media presence, engage in opportunities that provide free press, and offer the little things customers need like napkins. While Mzansi's has achieved a lot of these things, there is still work to be done in some of the other areas like creating a social media presence and finding free press opportunities. By helping them in these areas, I hope that we can help Mzansi's attract more customers while we are in South Africa and even after we leave, so that they can begin to see even more profits.
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I was surprised to see the recommendation for twelve or fewer main dishes. Usually, I equate more dishes to more variety, a better stocked restuarant, and more incentive to return and try other dishes. I had never thought about memorabilia! If they sold Mzansi cups, shirts, etc. they could make money to have people advertise them. Ingenious!
ReplyDeleteThis was a very fun article to read! I agree with a lot in it. And to respond to Hashem's take on equating more menu items to more success; I've seen the opposite, too. I actually prefer to eat at a simple restaurant than to be bombarded with some many options to choose from. Simple is always good in my opinion.
ReplyDeleteI think free press would really help the Mzansi Restaurant. Good location and memorable waitstaff are very important as well. I can't wait until we are actually there and can evaluate these current aspects and hopefully find ways to improve some of them!
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